Using trending topics in your editorial and social media calendar is one of the best ways to connect with your audience.
You don’t have to write about current events in everything you post, but if you use trending topics in a smart way, you can ride waves of demand in both search and social media.
Here are 10+ of the best places to find out what’s trending online right now.
- Top 10+ Places Where You Can Find ”What’s Trending Online”
- Is it Really Important to Keep Up with Trends?
- 🚀Another Bonus: Methods for Staying Ahead of Industry Trends
Top 10+ Places Where You Can Find ”What’s Trending Online”
The best community managers have well-tuned ways to find out what’s popular on social media for their particular niche.
Buzzsumo has been one of the best tools for finding viral content across social channels for a long time. It has also moved into other areas of content discovery, such as video and Q&A websites, to help you find more content.
Buzzsumo can show you what YouTube videos are getting the most attention in your niche if you want to find the most popular ones.
02. Exploding Topics
This tool is useful for business owners, investors, and anyone else who wants to find ideas, categories, or companies that are popular right now.
Exploding Topics doesn’t give as much background information as other trending topic tools, so you either need to sign up for their newsletter or use this tool with other tools to fully understand the trend.
03. Google Trends
Google Trends is the best way to find out what people are searching for in your industry.
It keeps track of global search trends and gives a lot of information broken down by date range, geo-location, category, search type (like web search vs. YouTube), and more.
In the last couple of years, one of the newer changes to Google Trends is that it is now part of Google Search. Google has become a place where you can not only type in a search query but also read the most popular news stories based on what you are interested in.
Almost any topic of interest has a Reddit thread. Frontpagemetrics.com can help you find out which subreddits are growing the most each day, week, and month.
With more than 3 million subreddits that can be tracked, there are a lot of rabbit holes to help you come up with ideas for your content roadmap.
05. SparkToro Trending
When Inbound.org closed down, Sparktoro filled an important need for marketers. Sparktoro Trending finds the most popular marketing, SEO, and technology articles.
Sparktoro shows these trends based on how many times members who have connected to the tool shared them on social media.
06. Podcast Notes
Podcasts are a great way to find out what’s popular. Podcasting is a $1 billion business that is expected to grow by 10% every year. This is a great chance to find out what’s popular for your clients or organization.
Podcasts aren’t great for everyone because they take a lot of time and concentration to understand. Podcast Notes makes it easy to find the most important parts of each podcast in a quick newsletter format.
If you don’t have time to listen to 10 or more podcasts a week, Podcast News does the hard work for you across fitness, nutrition, startups, technology, finance, crypto, and lifestyle topics.
Once you’ve found the most important publications or news sources that your audience reads, this is one of the best tools for putting all the latest stories in one place.
Feedly is one of the best ways to find popular topics and stay up-to-date in your field. It does this by showing you the most recent stories published from the list you’ve put together.
08. Product Hunt Topics
Product Hunt showcases the most recent new (mostly digital) products from a variety of industries, and anyone can submit their own.
The PH community then upvotes and reviews them, determining how high a product ranks on the site. Topics on Product Hunt allow you to subscribe to a specific category of product releases, such as productivity, developer tools, AI, UX, marketing, design, and IoT, to name a few.
Trendwatchers, like some of the previous trending topic tools, allow you to follow trends based on a category or keyword. Trendwatchers distinguish themselves by combining trend data with ‘blog topic generator’ functionality.
This enables a user to identify trending topics and then apply that trend to a well-wordsmithed (aka clickbait-y) style template.
11. Conference Agendas
One of the best places to find trending topics in your industry is to attend conference keynote and breakout sessions.
The majority of conference sessions are led by niche subject matter experts, who are frequently the influencers who bring to light new or trending topics.
12. Publications’ Editorial Calendars
Like conference agendas, editorial calendars for publications are frequently designed based on seasonal search trends that will resonate with their audience.
Use publication editorial calendars to inspire or identify trends that you know will peak at seasonal or cultural occasions as you build your content plan for next year.
This function is known as Google Alerts for Google Trends. One of the issues with Google Trends is that there hasn’t always been an easy method to subscribe to a certain topic.
Although Google Trends currently provides this feature, there are third-party alternatives such as Treendly that attempt to provide a better user experience and source from a wider range of sources than Google Trends.
14. Quora (Bonus)
Most marketers don’t know Quora could be a better place to find topics, trending questions, or related field answers. Yes, it’s true. We often use Quora as a question-and-answer platform. But it has a section where you can find random topics suggested by different users in a different places.
I will show you how to do that.
First of all, log in to your Quora account. And then click on the Answer tab.
On this tab, you can find, research and give a thorough read on each question to see which one you should pick up or not.
Is it Really Important to Keep Up with Trends?
Keeping up with industry trends is one of the most important things your organization can do in today’s ever-changing market. Just as we all keep up with one another on social media, it’s critical to do the same as trends in your business emerge.
While it may be tempting to continue with what your firm has done in the past, incorporating new trends as they emerge will set you apart and keep you informed about your market.
Here are some reasons why staying current on trends will benefit you and how you may do so.
01. Builds credibility
When you go first and are the first to incorporate trending industry things into your operations, other businesses will see you as an authority. They will perceive your organization as “in the know” and not be scared to attempt new things. This will compel them to follow you across all channels and model some of their business decisions after you.
02. Brings new opportunities
Participating in trends as they emerge can expose you to new people, new talents, new events, and so on. This will naturally expose you to fresh prospects more regularly. With these connections and talents, you will have more to offer clients and will be able to charge a higher premium for your services.
03. Ensures growth
It is critical to evolve with the world as it changes. Although it can be tough to desire to change, especially when things are going well, change represents evolution and is thus a desirable thing. You’ll never know how efficient or productive you can be unless you try new things. Don’t deny yourself the possibility to achieve even greater success by being resistant to implementing new trends.
04. Helps you to become a leader, not a follower
Following trends and utilizing them in your firm can help you become a leader rather than a follower. Perhaps you and your company will be trendsetters in the future. This is critical for your small business if you want to stay one step ahead of your competitors. Because market circumstances are created by leaders.
🚀Another Bonus: Methods for Staying Ahead of Industry Trends
- Subscribe to email lists
- Participate in training and webinars.
- Follow your competitors on social media.
- Find an industry “buddy” with whom you can routinely communicate.
- Become a member of an industry publication.
- Monitor industry exports on all channels
💪That’s all for now. I hope you enjoyed reading this short article. Thanks for coming to my blog and spending some valuable time reading my articles.
Give your feedback if you see anything missing here. I will be really glad to know that from you!