Google is now announcing its newly developed product, SpamBrain, in the latest SEO update for 2022.
SpamBrain is essentially an AI-based spam-prevention solution. It can now detect both sites buying links and sites used to pass outbound links, in addition to directly detecting spam.
Let’s see shortly, how the update could be beneficial for your business site!
What this update mean for your site
The full rollout of the December 2022 link spam update will take around two weeks. As spammy links are eliminated and any credit gained from these unnatural links is removed, the ranking may alter. All languages will be impacted by this launch.
Links gained primarily for the purpose of manipulating Search rankings artificially are considered spam, as they have always stressed. Google’s technology aims to eliminate these artificial links at scale and will keep expanding the coverage.
Users are asked to report websites that utilize inorganic link-building if they stumble across them. Please feel free to post in their support community if you have particular comments about this update.
