In these fast-moving days, staying ahead of the latest trends is crucial for individuals and businesses alike. Whether you’re a content creator, marketer, or simply someone looking to stay informed, understanding what’s trending online can provide valuable insights.
In my other blog, I talked about the tools to find the trending things going on online. But today, I will share some generic and manual processes with you. As a content marketer and writer, I need to always check the trends, inside-out news, and other tech information to keep myself updated.
So during my task, I used to follow these manual methods besides tools. And it gives me a compact outcome for the entire task. Let’s jump in!
How to Find Out What’s Trending Online
Many marketers have their marketing strategies and methods. It goes the same way for me too. I do have individual ways to do research and development.
Here are they:
01. Through social media platforms
a. Hashtags:
Monitoring trending hashtags on platforms like Twitter and Instagram is a key strategy. Utilize tools like “Trendsmap” to visualize trending hashtags on a geographical map, allowing you to identify global and local trends.
b. Explore Sections:
Navigate through trending or popular sections on platforms like Twitter, Instagram, and TikTok. These sections often showcase the latest viral content, providing a quick snapshot of what is capturing people’s attention.
c. Trending Stories:
Check the trending stories or topics sections on Facebook and other platforms. These sections aggregate popular discussions and news, giving you insights into current online conversations.
02. Through Google trends
Google Trends is a robust tool for tracking the popularity of search queries over time.
a. Hot Searches:
Explore the “Trending Searches” section to discover what people are currently searching for. This can help you identify emerging topics and adjust your content strategy accordingly.
b. Regional Insights:
Narrow down trends by region to understand local interests and preferences. This feature is particularly valuable for businesses targeting specific geographic areas.
c. Related Queries:
Identify related queries to gain a broader perspective on a trending topic. This can assist in creating comprehensive content that addresses various aspects of a trending subject.
03. News aggregators and websites
News aggregators compile stories from various sources, offering a centralized location for trending news.
a. Reddit:
Explore subreddits like r/all to find trending topics. Tools like “Trendalicious” can be employed to identify rising posts, giving you a real-time look at what’s gaining traction on one of the most influential discussion platforms.
b. BuzzFeed:
Visit BuzzFeed’s trending section for a curated list of popular articles and videos. This platform often reflects broader internet culture trends, making it a valuable resource for content creators.
04. Content aggregator platforms
Platforms like Feedly and Flipboard allow users to aggregate content from different sources based on their interests.
a. Custom Feeds:
Create custom feeds with keywords related to your niche to track trending content. This personalized approach ensures that you receive updates relevant to your specific interests.
b. Popular Sections:
Explore popular sections or categories within these platforms to find trending topics. These sections often showcase a mix of curated and user-generated content, offering a diverse range of trending material.
05. Industry-specific websites
For niche industries, industry-specific websites and forums can be excellent sources of trending information.
a. Forums:
Participate in forums related to your industry and monitor discussions for emerging trends. Engaging with industry professionals on these platforms can provide unique insights and opportunities.
b. Industry News Websites:
Follow reputable industry news websites for the latest updates and trends. These sources often publish in-depth analyses and reports, making them essential for staying informed within a specific sector.
06. Analytics and monitoring tools
Several online tools provide real-time analytics and monitoring capabilities.
a. Social Media Analytics:
Use tools like Hootsuite or Sprout Social to monitor social media trends. These platforms offer features like sentiment analysis and engagement metrics, helping you understand not just what’s trending but also how people are responding to it.
b. Web Analytics:
Analyze website traffic using tools like Google Analytics to identify popular content. By understanding which pages are gaining traction, you can tailor your content strategy to capitalize on what resonates most with your audience.
Conclusion:
Keeping a finger on the pulse of online trends is essential in today’s digital age. By leveraging a combination of social media platforms, analytics tools, and specialized websites, you can stay ahead of the curve and harness the power of trending content for personal or professional growth.
Therefore, embrace the diversity of online platforms and tools available, and you’ll be well-equipped to navigate the ever-changing landscape of internet trends.
